Onward California Tour to Visit UC Riverside on October 17

Visit will help promote the ways that the UC benefits the people of California

ice cream truck

The Onward California Tour truck at a stop at Cisco Systems in San Jose on Monday, September 17, 2012. Photo by Ernie Granillo, UCOP

RIVERSIDE, Calif. (www.ucr.edu)  — The Onward California Campus Tour will be making a stop at the University of California, Riverside on Wednesday, October 17 from 11 a.m. to 3 p.m. at the UCR Bell Tower, and they are bringing gelato.

The tour features fun, interactive ways that students, staff and faculty can share their UC connections and tell their stories. It is part of the larger Onward California state-wide public outreach campaign that is designed to raise the public’s awareness of the University of California and the impact that it has on a daily basis on the lives of every Californian. No tuition dollars are being used in support of the campaign.

“UC touches the lives of all Californians, even though many people may not be aware of how the university’s work directly affects them,” said Dan Dooley, UC senior vice president for External Relations. “This tour brings the university to Californians in their own communities and gives them the opportunity to engage with UC in a new and unexpected way. We hope that building understanding of how UC contributes to the daily lives of all Californians will further strengthen public appreciation and support for the mission of public higher education in our state.”

The 24-stop tour is visiting each of the UC campuses as well as several other sites throughout the state. Southern California stops include Venice Beach, the Irvine Spectrum, Fashion Valley Mall in San Diego, Nokia Plaza and the Santa Monica Pier.

At the tour stop, visitors will be able to:

  • Learn information about the 10 schools that make up the UC system via the UC Interactive Digital Experience.
  • Send postcards to local legislators expressing their support for the University of California via the Support UC Postcard Station
  • Take photos in front of a special Onward California backdrop and share it via social media.
  • Receive one of 10 special University of California flavored Naia gelato bars. Naia has created a customized flavor for each of the UC schools, including UC Riverside’s “Orange Grove” flavored bar.

The tour stop is one of a number of events taking place at the Bell Tower on Wednesday. The band Natural Heights will play as part of the weekly Nooner concert series, while The WELL will be hosting their Think Pink Breast Cancer Awareness event.

ice cream truck

The Onward California Tour gelato truck. Photo by Ernie Granillo, UCOP

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E-mail: kris.lovekin@ucr.edu
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