MC Magic, The Heartbreakers and Mariachi Divas Headline 17th Annual Radio Aztlán Music Festival

Festival is set for Saturday, April 20 at UCR’s University Theater

MC Magic is the headliner for the 17th Annual Radio Aztlan Music Festival at UC Riverside.

RIVERSIDE, Calif. (  — For the 17th year, the Office of Chicano Student Programs at the University of California, Riverside will host the Radio Aztlán Music Festival on Saturday, April 20, 2013 at UCR’s University Theater. The show features Soto, The Heartbreakers, Mariachi Divas, MC Magic, The Impulse Band, and Conjunto Los Pochos.

“The Annual Radio Aztlan Music Festival was established to further develop a cultural bridge and promote the beauty and social value of Chicano music,” said Estella Acuña, director of Chicano Student Programs at UCR. “The festival not only successfully presents high quality entertainment but also features music by artists with limited regional exposure. It clearly provides a platform for an “underground voice” that will be presented live on stage and on air.”

Acuña said that one of the hallmarks of the show is the variety of musical styles.

“All the performers bring their own unique sound and style,” she said, adding that she is personally excited to see MC Magic perform. “He is one of our favorite artists. We enjoy singing along to his music.”

Tickets are $25 in advance and $30 at the door. Advance tickets may be purchased in person at the University Theatre Box Office window from 10 a.m. to 3 p.m. weekdays or by calling (951) 827-4403. Tickets may also be purchased through Ticketmaster. Doors open at 6 p.m. and the show begins at 6:30 p.m. Parking for those without a UCR permit is $5.00.

Radio Aztlan is KUCR’s award-winning Chicano/Latino alternative radio program which has broadcast on Fridays, from 5:30 p.m. to 7 a.m. on  KUCR88.3 FM for more than 25 years. Deejays range from students to staff to community leaders. Programming is designed to preserve, educate and entertain, and features news, interviews, and traditional and contemporary música Chicana.

About the performers:

  • Soto, based out of Norwalk, is a Latin/funk/R&B band that features founders Bruce and Artie Soto. Their up-tempo stage show is described as “non-stop energy that will have you singing and dancing all night long.”
  • Conjunto Los Pochos is a four-piece ensemble that features a unique sound with elements of both Texas and Mexico conjunto sounds. The Los Angeles-based group includes founders Otoño Luján (button-accordion) and Elliott Baribeault (bajo sexto).
  • MC Magic is the stage name of Marco Cardenas,  the founder and producer of Nastyboy Klick and NB RIDAZ who is known for rapping and singing in both English and Spanish.
  • Benny and Joe Rodriguez make up The Heartbreakers, who are perhaps best known for their songs Cradle Rock and Everytime I See You, as well as for their work with The Romancers. They are considered by many to be at the forefront of the “Eastside Sound” made popular in and around Los Angeles in the early 1960s. The duo are very popular local act, performing throughout Southern California.
  • The Impulse Band is a seven-piece band from San Dimas, CA. Formed in 2005, the band features guitarist Art Pinal, formerly of Thee Midnighters.
  • The Mariachi Divas are an all-female ensemble founded and directed by trumpeter Cindy Shea. They play a variety of musical styles, but never stray far from their mariachi roots.

Media Contact

Tel: (951) 827-4756

Additional Contacts

Estella Acuña, director of Chicano Student Programs and event organizer
Tel: (951) 827-3822

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