Music, Art, Food and Fun at Spring Splash 2013

Organizers work to assemble a great festival for UCR audience at May 4 festival

The Spring Splash 2013 poster evokes the fun, artistic feel of the event.

2 Chainz

2 Chainz

RIVERSIDE, Calif. (www.ucr.edu) — The tagline for Spring Splash 2013 at the University of California, Riverside is “more than just music,” an apt description for the annual music festival that has been taken to the next level by student organizers at the Associated Students Program Board.

While the annual event’s emphasis has traditionally been to bring up-and-coming acts and stars from a variety of musical genres to campus, student organizers made a dedicated effort to improve the entire festival experience with art, attractions and food and drink in addition to the music.

The festival is on Saturday, May 4, 2013 from 2 to 7 p.m. on Pierce Lawn and will feature performances by rappers 2 Chainz, Rick Ross and Ab-Soul and indie rock band Walk the Moon. There will be plenty of food with five food trucks, including UCR’s Culinary Chameleon, and a beer garden for guests 21 and over. Entertainment options will include a Ferris wheel and spinning ride, a Eurobungee, a green-screen photo booth, a virtual graffiti wall, inflatable art exhibits, and even a petting zoo featuring a zebra.

Rick Ross

Rick Ross

Aiza Redubla, director of marketing at ASPB and co-administrator of Spring Splash, said the festival is organized by and for the students.

“ASPB works hard each year to give students the best entertainment programming possible,” said Redubla, a junior business administration major. “Spring Splash is the preeminent example of our commitment in that every aspect we organize, from attractions to food trucks, free water stations to net zero waste systems, and of course, popular music artists- we do it for the students.”

Organizers are also promoting the sustainability efforts being made to keep the event “green.” These include water stations where guests can refill their water bottles, solar generator stations, and composting and recycling efforts to reduce waste.

“The students really embraced sustainability, and we hope our guests will do so as well,” said Danielle Espino, campus activities coordinator for ASPB.

Walk the Moon

Walk the Moon

As many as 13,000 tickets will be distributed for the show, with the majority going for free to UCR undergraduates whose student fees help to subsidize the show. UCR undergraduates may pick up their free ticket while supplies last by presenting their student ID at the HUB Information Desk from 10 a.m. to 5 p.m. daily. Espino said that the majority of student tickets have been distributed and that the rest are “expected to go quickly.”

Tickets for non-undergraduate students, including staff, faculty, graduate and extension students, sold out almost immediately after the announcement of the final line up on Monday.

The scheduled performers for Spring Splash are:

Ab-Soul

Ab-Soul

  • Ab-Soul – The stage name for Herbert Stevens, Ab-Soul is a native of nearby Carson and is contemporary of rapper Kendrick Lamar. His most recent album is 2012’s Control System.
  • Walk the Moon – A four-piece indie-rock band from Cincinnati, OH, Walk the Moon is described as a “poppy, art-rock quartet.” They released their debut album “I want! I want!” in November 2010, then sighed with RCA Records to release their self-titled album in June 2012.
  • Rick Ross – Named as the “Hottest MC in the Game” by MTV in 2012, Ross is the stage name for William Roberts. He is known for his albums “Deeper Than Rap,” “Teflon Don,” and “God Forgives, I Don’t.”
  • 2 Chainz – the stage name for Tauheed Epps, 2 Chainz is a hip hop artist who released his solo album in August 2012. Three songs, “No Lie,” “Birthday Song,” and “I’m Different” charted in the top 50 of the Billboard Hot 100. His second solo album is expected sometime this spring.

Media Contact


Tel: (951) 827-4756
E-mail: john.warren@ucr.edu

Additional Contacts

Danielle Espino, campus activities coordinator
Tel: (951) 827-3470
E-mail: danielle.espino@ucr.edu

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