Business Incubator Set to Open in Riverside

Partnership between UC Riverside, City of Riverside and Riverside County has already accepted several start-up businesses

Aaron Seitz sitting in a baseball stadium.

Aaron Seitz, director of the Brain Game Center and psychology professor at UC Riverside.

RIVERSIDE, Calif. ( — A business incubator in downtown Riverside created by officials from the University of California, Riverside, City of Riverside and Riverside County and business leaders will be the site of a grand opening event at 5:30 p.m. Nov. 12.

Four companies, three started by UC Riverside professors and one by an alumnus, have been approved for the Riverside ExCITE Incubator, located at 3499 10th Street. One of the companies has moved in and others plan to move in in the near future.

There is space for up to six companies and several others have expressed interest in moving in. The space is available to any start-up companies in the community, not just those connected to UC Riverside.

“It has been hard to create new companies based on technology developed at the university out of the university,” said Michael Pazzani, the vice chancellor for research and economic development at UC Riverside and one of the directors of the incubator. “This will make it easier. It will also encourage faculty to start new companies and commercialize the technology they develop.”

Pazzani, along with Riverside Mayor Rusty Bailey and John Tavaglione, who represents Riverside on the county of Board of Supervisors, will speak at the grand opening event. There also will be tours and refreshments. The event is open to the public.

The incubator is designed to facilitate the successful incubation and acceleration of start-up companies engaged in entrepreneurial research and development of advanced technologies.

The incubator aims to increase the number of successful start-up businesses in the region by providing a location for business synthesis, mentorship and management; access to financial resources and information; access to marketing and professional services; and technology transfer from domestic and foreign universities, organizations and governments.

Below are details about the four companies that are already located at the incubator:

  • FrackOptima, founded by Guanshui “Alex” Xu, a UC Riverside professor of mechanical engineering who is also president of the company, provides software and consulting services to the oil and gas industry in the area of hydraulic fracturing. The company works with companies such as Shell and ConocoPhillips to design safer and more economical multiple stage hydraulic fracturing treatments along horizontal wells.
  • Fundamental Brain Games and Services, LLC , or Fundamental, is a technology start-up that develops and distributes the latest in evidence-based research knowledge in the area of brain fitness and training through game applications on smart devices and customized services that support brain fitness. Its products will dovetail with the UC Riverside Brain Game Center to bring the latest cognitive scientific research to the public as quickly and as effectively as possible. The company and Brain Game Center are led by Aaron Seitz, a professor of psychology, and Victor Zordan, an associate professor of computer science and engineering.
  • SmartDocFinder is a big data-driven service to select healthcare providers in a personalized manner. SmartDocFinder employs unique data aggregation, machine learning, personality profiling and text analytics techniques to extract and combine the right knowledge from a wide range of data sources, ranging from health outcome metrics to provider reviews, to provide personalized provider recommendations. The company is co-founded by Vagelis Hristidis, an associate professor of computer science and engineering and Matthew Wiley, a computer science and engineering Ph.D. candidate.
  • Walo (pronounced way – low) is a technology startup that developed a free mobile app for iPhone and Android to navigate crowds and find wait times. Founded by David Langley, who attended California Baptist University in Riverside, and Patrick Edgett, a UC Riverside graduate, walo is built on a proprietary algorithm to display wait times for amusement parks, restaurants, hospital emergency rooms, California Department of Motor Vehicle locations, and US/Mexico border crossings. Walo utilizes crowd sourcing and data partnerships to collect millions of wait times every month. The app can be downloaded for free at

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