Big Sean, Dev and The Cataracs to Perform at 2011 Block Party

Concert to cap Highlander Welcome activities, open exclusively to UCR students

The “Twitterverse” exploded around noon Friday as UC Riverside’s Associated Students Program Board announced the lineup for the 2011 Block Party.

UCR students took to the social media platform to tweet and re-tweet their approval of the musical lineup for the annual welcome event on Friday, September 23 that caps off Highlander Welcome week activities.

Performing on the Pierce Lawn stage will be rapper Big Sean and indie-pop standouts Dev and The Cataracs. And while these probably aren’t household names to anyone over 30, the intended audience of UCR students went crazy.

“@BigSean will be performing at #UCR for block party ! im in tears right now ! best day of my life :)” posted Tamara Shepphard a few moments later.

The concert is free for UCR students with current ID. It begins at 5 p.m. with student organizations activities, food trucks and booths, a beer garden for students 21 and over, side stage performances and DJs playing music.

“This is an event that is exclusive to and free for UCR students,” ASPB Campus Activities Coordinator Danielle Espino said. “No tickets will be sold and no guests will be admitted. We really want to prioritize UCR students at this event.”

Opening the show at 6:30 p.m. will be Big Sean. The 23-year-old performer, whose real name is Sean Anderson, is a protégé of Kanye West and a native of Detroit, his debut album “Finally Famous” debuted at No. 2 on the Billboard 200 and at No. 1 on the Rap and R&B album charts. He was a nominee for best new artist at the MTV Video Music Awards.

Dev and The Cataracs will perform together beginning at 8 p.m. The Cataracs, a hip hop/indie pop duo made up of David “Campa” Benjamin Singer-Vine and Niles “Cyranizzy” Hollowell-Dhar, was formed at Berkeley HS in 2003. Manteca native Devin Tailes, better known as “Dev,” was invited to sing with them after they discovered her music posted on MySpace. Both Dev and The Cataracs are featured on Far East Movement’s song “Like a G6,” which reached number one on the Billboard charts and was downloaded over three million times.

Dev is scheduled to release her debut album “The Night the Sun Came Up” on September 20.

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